When Is the Right Time to Sell Your Company?

Selling a company is not an impulse—it’s a process. Acting too early sacrifices potential—waiting too long risks losing substance. Three levels determine the timing:

1. The Personal Level:

Am I ready to let go? Have I defined my “after”? Many entrepreneurs wait too long—due to emotional attachment or feeling “not finished.” But selling a business isn’t an end—it’s a transition. And it succeeds best when planned proactively.

2. The Operational Level:

A company sells best when it’s stable—showing positive results, functioning processes, and clear role definitions. The ideal moment is often when the business “runs without me,” not after you’ve made yourself indispensable.

3. The Market Situation:

Economic conditions, industry trends, and capital availability—all influence the sale price. Selling in a buyer’s market requires strong arguments. In a seller’s market, you have the upper hand.