WHY YOU SHOULD TALK TO AT LEAST THREE BUYERS BEFORE DECIDING
Many entrepreneurs make the mistake of committing too early to a single buyer when selling their company. This carries risks: if the deal falls through, there’s no Plan B—time and value are lost.
It’s better to negotiate with at least three prospects. That creates competition, drives up the purchase price, and improves contract terms. In a bidding process, you can secure not only higher prices but also better conditions.
More buyers mean more options, greater negotiating leverage—and ultimately a better deal.
